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Hjort
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I've been a long time lurker on this board, and I must say that is quite an insightful and relevant post; given the current education climate. Kudos, Hjort! As always, your information and insights are greatly appreciated!
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thank you Hjort again for the great insight!

While rankings are often arbitrary and shouldn't be used to evaluate a school you want to go to, then why is it that even knowledgeable people (people who can see through the rankings BS) still tell people to "always go to a UE over an E school if you get into both"?

I mean, I understand the UE brand name is THAT much better, but if someone wants to focus on underwater basketweaving, and the E school is one of the top in that field, while the UE is just ok (banking on it's general reputation), wouldn't it be better for the candidate to go to the E school over the UE?

I've just heard too many people telling me to apply to HBS "just because" or if I get into HBS and an Elite school like Haas, to go to HBS without even thinking. I know many of these people are ranking "whores" (pardon the word), but there are some knowledgeable people who still say that, which really bothers me.

Any comment on this?

Thank you!
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The school does not make the man successful, however it can help. I am looking for ROI, job placement and ranking in the area of finance. I think applicants should take more into account than just the overall ranking.
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i know this probably has been asked somewhere, and I remember reading it but can't find it anymore. Is there a website (BW? USN?) that has the rankings of every aspect of B-schools? I know BW has a top 5 thing... but I was thinking of a top-10 schools in tech, top-10 in entrepreneurship...

Thanks!
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kryzak, as usual, makes some very good points. I have encountered the same trouble finding good sets of rankings for individual fields like tech and general managment. BW and USN have them to some extent but they never struck me as all that rigorous.
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I just wonder about schools when they say "these are our top-ranked aspects", where are they getting those rankings from? Maybe I'll ask an adcom the next time I meet one and report back!