I agree with almost everything DrivinWest said, except for the "starting every essay from scratch" part.
That issue has been debated to death, but again, if you satisfy the requirements of:
1. Answer the question
2. Be specific
3. Talk about your personal and professional passions
4. Show your excitement for the school
5. Clearly demonstrate you need an MBA
It doesn't really matter whether you wrote an essay from scratch or reused portions of a previous essay. Even the adcoms said that they can smell a reused essay from a mile away, but they don't really mind if you answer the question completely.
I did make sure I changed "goals" to "aspirations" for my schools, even though I still used "goals" because it made more sense than repeating "aspirations" 10 times (i.e. I used word diversity, synonyms).
Otherwise, I reused bits and pieces of my essays here and there for all my schools. Who knows if I'll get into any of them, but I did check multiple times that the essays as a whole answer the question.