The Admissions Director’s Evaluation Reviews

Emma was an absolute pleasure to work with! I sought her out specifically for my LBS application process and interview prep because as an American applicant, I felt like I had less insight on the LBS MBA process relative to US schools. I purchased the admissions director evaluation package, and Emma's timely, candid, and invaluable feedback helped refine my essays, CV, and short responses immensely. She has intimate knowledge of what the BS adcom is looking for in applicants, and she went above and beyond at every opportunity to help me put my best foot forward. As a result, I received a partial scholarship based on the merits of my applicant, and I certainly have Emma to thank in-part! She absolutely deserves her reputation as one of the best LBS consultants out there, and I could not recommend her more highly.

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Working with Emma Bond has been an amazing experience and far beyond my expectation in almost all aspects. With her enormous support, I have been successfully rewarded with several great offers from the world leading business schools (among top 10 in the world).

Not Only with invaluable insight and constructive advice, Emma Bond is also incredibly responsive, dynamic, and super responsible. She was able to work around my schedule in order to meet the tough deadline (less than two weeks from first consultation), even actively supported me during the Easter Holiday.

The mock interview was with great value, definitely you would be more relaxed in the real interviews.

A great “gatekeeper”! I strong recommend!

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I received an offer from LBS in R3 and could not have achieved this result without Emma's help. When I approached Emma I thought my application was in good shape, but she took it to a completely new level and made my strengths stand out and structured my thoughts very well.

The registration process was extremely fast and smooth and Emma and I connected within a day after I reached out to Fortuna. From the first email Emma was pleasant and I could tell she was as enthusiastic as I was about getting my application to its best possible shape. Having worked in the Admission Department at LBS before, Emma knows what the school is after and can provide very valuable insight information about the whole admissions process. This helped me to erase stress as I was much clearer about the process and simply did my best.

After I was invited for an interview, Emma helped me prepare for the interview and gave me honest and encouraging feedback that improved my interview skills significantly.

I enjoyed the whole admissions process thanks to Emma. She is very prompt in responding to messages and schedules calls asap. She is also a very kind, pleasant and interesting person to speak with. Now that the admissions process is over, I genuinely miss working with Emma.

I highly recommend choosing Emma as your consultant if you are applying to LBS for an MBA!

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I am a recent admit to LBS and could not have achieved that without Emma's help. She really is one of the best in the business and was top notch in every aspect in my dealings with her.

In particular, Emma is extremely responsive (eg, when reviewing drafts of applications under tight timelines), has second-to-none knowledge of LBS and the key people there (on account of her background as a former admissions officer) and really goes the extra mile to help you perfect everything in your application. I also did interview prep with Emma a few days beforehand which was invaluable in helping me be less nervous on the day and identify points where I could improve.

Emma is also just very down to earth and made what was a stressful application process much more simple and fun - I always felt like I had a huge advantage with her in my corner. I am delighted that I went with Emma and I really can't recommend her enough - particularly if you are applying to LBS.

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I opted for the Admissions Director's Evaluation over the Comprehensive Package because I already covered a lot of ground with MBA research and applications when I started researching consulting services. I was really just looking for a service that could help get me across the goal line. If you are pressed for time with applications or unsure where to start your MBA journey, I believe the Comprehensive Package with Emma could be very useful.

Emma was an absolute rock star throughout the whole process and knows LBS inside and out. She was INCREDIBLY responsive and did a great job of explaining what LBS is looking for in its applicants. Trying to distill my entire life's experience into 2 essays and an application form was an incredibly difficult task, but Emma knew exactly how to showcase the aspects of my life/experience that LBS values. This is an exceptionally difficult year for admissions, so your essays and your "story" are more important than ever - Emma will help you make your best self shine on the page.

Emma did such a great job with the Director's Evaluation that I also signed up for the interview prep with her. LBS has a much different interview process than most programs, so there's a lot of value in getting more bespoke tutoring.

If you're applying to LBS (or any top 10 global program), Emma/Fortuna is an investment you will not regret.

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With only a day before my application deadline, I gave Fortuna Admissions a free consultation call explaining my circumstances. I had my materials ready, but I wanted to fine-tune anything I could at that point. The person I spoke to said they were happy to help on such short notice and immediately searched through their database of available consultants who had some time in their schedule. In 30 minutes, I was paired with Bill Kooser. Immediately, he was available all day for questions and assistance. He gave me great pointers on my resume, essays, and other aspects of the application from a strategic angle. I was very impressed with and grateful for his succinct and tactful responses. We were in touch all day up until the point I clicked the submit button. I highly recommend Bill if you have the opportunity and means to work with a Director. It goes without saying that he is extremely well-versed in his expertise and I can't thank him and the Fortuna team enough for helping me so quickly!

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If you’re looking to get into LBS there’s really only Emma Bond who you need to work with! I came across Emma after reviewing a couple of consultancy websites. As Emma worked as a senior member of the admissions committee at London Business School working with her was sort of a no-brainer.
I already had written all my essays and filled out most of my application, but I felt like I wanted a second pair of eyes to perfect my application and also guide me to frame my somewhat lower GMAT score, compared to the schools average. The process of working with Emma was easy and rewarding. She would send across her mark-ups and provide guidance at all times throughout the process. Emma is a perfectionist and went well out of her way to ensure that I had an application that stood out – she will ensure that by the time the application goes out that it is nothing short of perfect. I found it particularly helpful that I was able to contact her via Whatsapp throughout the day and her quick response time. Additionally, Emma is still very well connected within LBS and is well aware of what the admissions team is looking for, which is absolute crucial in crafting a flawless application!
Joining LBS MBA program is a dream come true and I truly believe that Emma was a major contributing factor that made that dream happen!! Needless to say I would choose Emma and Fortuna again!

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I was super confused when looking for an MBA admissions consultant – I wasn’t entirely sure about shelling out a ton of money on top of the ridiculous amount that I spent already. I decided to do a handful of the “free consultations” with various companies before finding Fortuna and talking with Matt. He was super clear, transparent and genuine in how he viewed my profile in the 30-minute call – he didn’t try to sell me on the full package (even though it was the MUCH more expensive route). He was transparent that he thought I didn’t need the full-school package but rather could reach out to him/Fortuna later for a more “ad hoc” engagement. I really appreciated what didn’t seem at all like a sales pitch and rather a genuine conversation.
Onwards to me doing my applications myself…after I completed the vast majority of the applications and decided to reach out to Fortuna for a “last minute check” on the school I considered my top choice. I was connected with Judith at Fortuna and send her my entire application. She thoroughly reviewed all 4 of the essays and other “qualitative comments” sections of my application and provided very useful improvements, one of which was to entirely re-write one of the short response essays. All communication with Judith was via email and a phone call. The final application review process with her was very efficient and really did provide the outside expert view on how to make the essays really “pop”. The end result was me getting accepted to this school (my top choice) with a substantial merit scholarship. Would highly recommend Fortuna, especially with my positive experiences with Matt & Judith.

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I have worked with Emma for 'Director's Evaluation' service as well as 'Hourly Consulting Service' after I was invited for the interview. I enjoyed working with her because of her 1) expertise and knowledge about LBS, 2) insights in admission process (behind the scene), 3) responsive and enthusiastic attitude toward my application (and me).

1) If consultants can provide information that I can find from the web (or even worse, not knowing about the information I find), I think there is no value. In that matter, Emma, from her time at the school, knows every bit of the school that outsiders cannot really find out. Also, even though she left the school some time ago, she is up to date with all the history and changes to the programme (curriculum, events, culture, etc.) because she is still closely connected with many people (incluing admission team) at the school. When she received my full application for the 'Director's Evaluation', she was quick to recognize all the details about the programme I put in (even though some of the things were new this year), and provided more insights and details so that my application and essays looked like someone within the LBS community had written (in my opinion). I was also able to demonstrate my "fit" with LBS in interviews with additional inside knowledge Emma provided.

2) Also, as an applicant, I was always curious about what happens behind the scene with admission team when they are making a decision, and I could not really find the "answer" because most people can only "guess" (although some people/consultants are arrogant enough to say they "know" when they have never sat at the table). Because Emma has made the admission decision with the team before, she exactly knows what's happening behind the scene and what admission team is looking for. This was helpful in many ways: editing irrelevant information in my application that would only bother admission officer to read, changing perspectives in telling my story so that I can showcase my qualities that admission team is looking for, knowing my weakness and addressing it properly, even helping my mind to be at peace as I know what will happen when I hit the submit button, etc.

3) Lastly, her passion for applicants wanting to attend LBS is tremendous! She tries to help me in any way possible and is willing to communicate ASAP. For past 2 months, we've had more than 100 emails going back and forth. She got back to me by the next day (and this is at the latest! she sometimes just emails me back in a real-time). Her comments and actual edits are so detailed and insightful as well. For example, I think my CV initially had all the good contents, but only with her edit, the reader could actually see and easily recognize those great contents. (I believe this is so important for CV!) Also, just working with someone who is so willing and passionate about my admission definitely helps when I am so tired working on applications. And, I can actually build a trust toward her so that we can truly become a team!

All in all, I believe I wouldn't have received my admission if I have not worked with Emma. With Emma's input, my initial work has improved (more like evolved) to shine! If anyone is interested in LBS, I am 100% confident that Emma is the best consultant in the planet!

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I was actually recommended by a former INSEAD-er who was helped by Caroline. Before deciding on Fortuna Admission, I actually shopped around for some other consultants but figured I would get the best help from the previous admission director of INSEAD (and I only applied for one school - so the stake was quite high).

The initial call with Matt was of great help! I got a lot of useful advice on how I should improve and work on my CV before starting to talk to Caroline.

In terms of essays, my friend who was admitted to Kellogg helped me in reviewing and fine-tuning a lot of them but Caroline definitely took them to another level. For example, I had questions on how much I should elaborate on the essay ' What would you do if you were to stay in the same company and same department' and she made sure I had the right level of details but not too much.

As she didnt make any major changes on my essays, she offered to give me a 45min mock interview session on my video interviews for free and sent me materials to prepare. (very very nice of her!) It boosted my confidence before actually going through those intense 45second preparation and 60second reply sessions.

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